To bring Moxxa’s culture to life, we crafted an immersive brand experience that goes beyond coffee. Through online and offline touchpoints, moments were created to engage all senses — making it a brand to enjoy, not just taste.

In collaboration, we introduced a limited clothing collection made from upcycled coffee bags and heavy canvas, merging sustainability with craftsmanship. To showcase Moxxa’s take on everyday moments of pleasure, the story focused on where the taste originates — the roastery.

A magazine packed with deep insights into concepts and design processes opens up a whole new way to experience and feel connected to Moxxa.

To highlight their location on Aachener Str. as a hub for social exchange, we organized an interactive event. Guests experienced coffee-centred culinary around live music, clothing and art.

To unite the origin and presence of the brand, we designed workwear inspired by this very place. Using a sketch-style, the print highlights Moxxa’s laid-back and welcoming personality.

Finally, we created photo and video assets that captured the collaboration’s essence. These visuals were used across multiple platforms to communicate Moxxa’s identity and strengthen its connection with a broader audience.